Lately, it seems that several big companies have been showing the world how to conquer renewable energy goals. For that matter, the goals they’ve been aiming for have not been small feats, either; but companies like Google, Asics, and Salesforce have risen to the challenge. Recently, the toy company Lego reached an important marker for sustainability—several years before its promised date too!
In 2013, the innovative toy company announced that it would run on 100 percent renewable energy by 2020. For an 8-billion-dollar brand that performs business in 30 countries, Lego needed an ambitious plan to accomplish that goal.
Nearly halfway into 2017, however, the company has announced that it has not only met the 100% renewable energy goal early but also exceeded it. Lego has reached the point in which it is investing into more renewable energy than the company currently consumes at its facilities.
Should we really be surprised that Lego has reached its goal so early, with all its innovative designers and experts? Rather than being surprised, we’re thrilled that they have met such great success!
Conquering the Goal of Renewables
To reach 100 percent renewable energy, Lego partnered with several renewable projects around the world. For example, its parent company Kirkbi A/S owns a significant portion of a wind farm in Germany, about 30 percent to be exact.
However, one particular project sent the company above its renewable energy goals. This project is a 258-MW wind farm in Liverpool, England called the Burbo Bank Extension.
Since Lego owns 25 percent, the farm offsets a huge amount of energy used in the company’s facilities. The Lego Group CEO Bali Padda showed great excitement for the new development, a project that helps them better the environment while inspiring children about sustainable living.
In fact, the toy giant had so much excitement about reaching its goal that it built a monument of sorts at the Burbo Bank Extension—a wind turbine made out of nothing other than Lego bricks. The turbine stands proudly at 7.5 meters, breaking the record for the largest Lego wind turbine in the world. The model used over 145,000 bricks!
Looking into the Future
While Lego’s success has significant impact on the environment, the company does not intend to stop at this renewable energy goal. Its CEO and other personnel recognize the future impact that the company can still have, and they plan to continue raising their standards for the benefit of the planet.
Its next project involves 20,000 solar panels on its Jiaxing factory in China, producing 6 gigawatt-hours of clean energy and doing its part to help China’s huge pollution problem. In addition, the toy company is working to switch out the materials used for its toy production by 2030, furthering its mission for sustainability in both its products and its production.
Lego’s commitment to a cleaner world with sustainable practices and products give a breath of fresh air to the toy industry. As children learn and grow with this beloved brand, they can find even more reason to love Lego and get inspired to set their own renewable energy goals. Who knows, Lego might just play a vital part in the next generation’s sustainable aspirations and innovation.